Friday, May 29, 2020

What Do Recruiters Talk About At Conferences

What Do Recruiters Talk About At Conferences I think its intriguing to learn about what recruiters talk, and learn, about.  Understanding what they are paying money for and what they are trying to incorporate into their business can help you understand how to better position yourself, whether you are in an active or passive job search. Heres parts of an agenda (full agenda here) from a recruiter conference do you see a consistent theme?  Browse through these and then Ill make a conclusion at the end of the post: Kristin Graham, VP Global Recruiting Engagement, Expedia is going to talk about the new candidate how the talent pool has changed since the recession.  This sounds really, really interesting.  Shell talk about how to maintain credibility with different generations (including the high-tech high-touch candidates). Stephen A. Lowisz, President and Chief Executive Officer of Qualigence will talk about a role the recruiter plays in helping the hiring manager realize what they want vs. what they can get. Interesting role I never really thought about. Eric Winegardner, Vice President, Client Adoption, Monster.com and Marie Artim, Assistant VP of Recruiting, Enterprise Rent-A-Car will talk about the power of social media. Shally Steckerl, EVP Arbita and Founder of JobMachine will talk about key social media sourcing initiatives for 2010 and beyond. Rusty Rueff, Glassdoor.com Board Director will talk about the employment brand: Your employment brand is transparent! Yes, Really! I hope he helps these people understand that when they treat candidates with disrespect that has a negative impact on the company. Simon Conroy, CEO, Madgex will do a presentation called Social Media Dreams and Digitally-enabled Fantasies. Traci Scovel, Sr. Program Manager, Genentech and Kasey Sixt, VP of Branding, CKR Interactive will give a presentation on getting started with social media by committing 15 minutes a day. Gautam Godhwani, CEO and Co-Founder Simply Hired will talk about how to prepare for the future of job search. I bet hell talk a lot about Twitter and Facebook (its in the description). Social Media is over 1/2 of the agenda! This is what recruiters are scrambling to learn! Where are you in your personal social media strategy?  Are you there?  Do you have a plan?  Will these recruiters FIND YOU? When they find you, will they be impressed and think that perhaps you are the exact person they were looking for? Or is it all just crickets? (that is, you arent there, you dont exist) Whether you are in a serious job search now, planning for one in the next couple of years, wanting to get promotions at your work or have your own business, I think it is time to SERIOUSLY figure out what your social marketing strategy means. What Do Recruiters Talk About At Conferences I think its intriguing to learn about what recruiters talk, and learn, about.  Understanding what they are paying money for and what they are trying to incorporate into their business can help you understand how to better position yourself, whether you are in an active or passive job search. Heres parts of an agenda (full agenda here) from a recruiter conference do you see a consistent theme?  Browse through these and then Ill make a conclusion at the end of the post: Kristin Graham, VP Global Recruiting Engagement, Expedia is going to talk about the new candidate how the talent pool has changed since the recession.  This sounds really, really interesting.  Shell talk about how to maintain credibility with different generations (including the high-tech high-touch candidates). Stephen A. Lowisz, President and Chief Executive Officer of Qualigence will talk about a role the recruiter plays in helping the hiring manager realize what they want vs. what they can get. Interesting role I never really thought about. Eric Winegardner, Vice President, Client Adoption, Monster.com and Marie Artim, Assistant VP of Recruiting, Enterprise Rent-A-Car will talk about the power of social media. Shally Steckerl, EVP Arbita and Founder of JobMachine will talk about key social media sourcing initiatives for 2010 and beyond. Rusty Rueff, Glassdoor.com Board Director will talk about the employment brand: Your employment brand is transparent! Yes, Really! I hope he helps these people understand that when they treat candidates with disrespect that has a negative impact on the company. Simon Conroy, CEO, Madgex will do a presentation called Social Media Dreams and Digitally-enabled Fantasies. Traci Scovel, Sr. Program Manager, Genentech and Kasey Sixt, VP of Branding, CKR Interactive will give a presentation on getting started with social media by committing 15 minutes a day. Gautam Godhwani, CEO and Co-Founder Simply Hired will talk about how to prepare for the future of job search. I bet hell talk a lot about Twitter and Facebook (its in the description). Social Media is over 1/2 of the agenda! This is what recruiters are scrambling to learn! Where are you in your personal social media strategy?  Are you there?  Do you have a plan?  Will these recruiters FIND YOU? When they find you, will they be impressed and think that perhaps you are the exact person they were looking for? Or is it all just crickets? (that is, you arent there, you dont exist) Whether you are in a serious job search now, planning for one in the next couple of years, wanting to get promotions at your work or have your own business, I think it is time to SERIOUSLY figure out what your social marketing strategy means.

Tuesday, May 26, 2020

Start your own company! A week-long webinar with Penelope Trunk

Start your own company! A week-long webinar with Penelope Trunk This is a webinar on how to get an idea for a business and launch it.  It includes four days of of video sessions and email-based course materials.  You can purchase this workshop  for anytime, on-demand access. The cost is $195. Get access now. Im giving a webinar on how to get an idea for a business and launch it. And, youll be pleased to know that I have never had a lot of money when I launched my businesses, so Ill teach you how to launch a business the same way: with very little money. I give lots of big speeches about entrepreneurship, but they are always closed to the public, so blog readers rarely hear them. Also, I do a lot of coaching sessions for entrepreneurs, evaluating their  ideas, getting them out of slumps, helping them raise moneyall the stages of a business. And I keep thinking that so many of the calls are the same that I should do a webinar about the most frequent issues. So the webinar will be one week long: October 15 October 19. Ill do a live video each day about how to launch your own business. At the end of each session Ill take questions, and the last day will be all questionsyou can ask me anything, live, and Ill answer. If you miss any of the sessions, you can listen to the recording on your own schedule. The cost of this webinar is $195. You can pay the fee via PayPal to  penelope@penelopetrunk.com.  Ill send you a confirmation and an introduction to the webinar which will include some fun initial reading and instructions for accessing the videos. Download now! Here are the topics well cover: How to Get an Idea October 15 9pm est Some people have tons of ideas. Some people have not even thought of their first idea. The key to generating ideas is setting parameters for ideas, because its much easier to think of something out of the blue when you have clear guidelines.  Ill explain my process for generating hundreds of ideas each year. And I might even give you an idea that you can run with. How to Get Money October 16 1pm est The best tactic might be to get a business idea that does not require you to raise money. Ill show you how to do that. But Ill also show you a simple checklist for coming up with a business that will get funded. Nothing is certain in the world of entrepreneurship, but this checklist is a pretty safe bet: do everything on the checklist and youll get funding. How to Get a Team October 17 1pm est You already know the research that says that most entrepreneurs fail. But do you know the research about what makes an entrepreneur succeed? Research from the Darden School of Business shows that success depends on surrounding yourself with the right people. This session will show you how to identify the right people for you to work with, and how to convince them to work with you. How to Get Guts Oct 18 9pm est This session will show you how to make the final leap. But also, before that, Ill help you decide if entrepreneurship is right for you. Its a big trend right now, but to be honest, its not right for most people. Its just that people who are accustomed to being successful at what they do assume that they should start a company. This session will show you how to figure out whats right for you. Ask Me Anything October 19 1pm est Ask me anything. This will be a fun free-for-all Im sure. But I also think youll learn a lot from each others questions. Often its hard to think of the question you should be asking, but a lot of times someone else will ask it for you. In addition to the live video sessions, Ill send reading each day that you can do before the session. It wont be long. More like the length of a blog post. I dont publish a lot of how-to-do-a-company posts on my blog because only a small portion of my readers are interested. So during this webinar Ill send you a bunch of blog posts Ive always wanted to write. And each post will relate to the days topic. Reminder:  The cost of this webinar is $195. You can pay the fee via PayPal to penelope@penelopetrunk.com.  Ill send you a confirmation and an introduction to the webinar which will include some fun initial reading and instructions for accessing the videos. Get access now. Im really looking forward to this!

Friday, May 22, 2020

On the Job by Anita Bruzzese Are You Seen as Too Young for a Challenge

On the Job by Anita Bruzzese Are You Seen as Too Young for a Challenge One of the biggest mistakes I made in the early part of my career was when my boss mentioned the year he graduated from high school. Thats the year I was born! I responded. The expression on his face should have been a clue to me that I had just made the man feel older than dirt. Never a good feeling to engender in your boss. When you start your career, you cannot help it that youre young. But some will use your age against you to hold you back, claiming youre too inexperienced to work on an important project orget a promotion. Thats when you need to remember that you may be sending the wrong message to others about your capabilities. Since people often judge you within seconds of seeing you, here are some ways to mature your image and help you be taken more seriously on the job. If you dont want to be seen as a kid at work, then consider these steps: 1. Ensure all clothes are unwrinkled. Looking like you just emerged from the bottom of the laundry basket screams My mom hasnt bought me an iron yet or I picked this up off the floor to wear because I was told I couldnt wear my pajamas to work. 2. Forget wild nail color. Its fun to paint each of your nails a different color or go for the screaming neon orange, but not for work. Male or female, keep your nails short enough you wont risk impaling a co-worker and stick to the sedate colors your Aunt Minnie would be comfortable sporting. 3. Take a break from the smartphone. While its cool that younger workers are so proficient technologically and can take on new apps with a snap, its not so cool when someone asks you hows the weather outside? and you immediately consult weather.com on your iPhone. Being unable to makesmall talkis critical to success in the workplace, such as conversing about(read more here)

Monday, May 18, 2020

How to beat the system to get a great job

How to beat the system to get a great job When you want to get a new job, dont look at your resume to see what you could get. Instead, take time to build a resume that meets the requirements of the jobs you want. This doesnt mean using keywords that are in the job description. That is not going to work. Instead, look at the types of experience that are required to get the job you want, and then get yourself that experience. 1. Make up a project for yourself You dont need to be paid in order to put something on your resume. A resume is about experience, not income. So invent projects for yourself, and do them, and make sure you execute exactly what you need in order to put a bullet on your resume. For example, if you need to be able to say you executed national campaigns, then do one. Jessica Goodman is a great example of this. She just graduated from the University of Denver and shes looking for a job in public relations or marketing. Inevitably, the job she lands will involve social media. Because thats where both industries are headed. In the meantime, Jessica created a project for herself that showed her college counseling office why they should be teaching students how to job hunt with social media. (And she wrote a blog post about it.) This is a great project because whether or not the college does anything with it, Jessica conceived and executed a project to promote an organization-wide adoption of social media tools. 2. Work for free You dont need permission to get the experience you need to get the job you want. And you dont need to be paid to do every piece of work. Its true that if you work for free all the time, people will not value your work. And youll have to marry very rich, or starve. But work for free sometimes, when you can gain important experience that you can leverage to get high paying work. The way I got a nationally syndicated column was to write my column for free for two years. Thats right. Every week for two years. And the way I got my first online marketing job was to nag my boyfriend for weeks and weeks until he let me do a marketing project for his company for free. (I did it for a project that involved U2, and I swear, that was my golden bullet for five years of interviews. Who doesnt like to talk about U2?) 3. Use other peoples resumes to build yours If you aim high to jump a few levels in your field, or to switch fields but skip the entry level then its sometimes hard to conceive of what a resume should look like for those jobs. The best way to make sure you have the right resume is to find people online who have already had the job you want. Look at their resume. Look at the bullet points theyve collected. Then transfer those bullets to your resume and start figuring out how to make them true for you. Its focused skill-building and its very smart you gain the exact experience you need to get the job you want. So much of what we accomplish at work is not relevant to the next job we want. Its hard to control what you do in your job (but you should try). However, you can control the work you do for free. So start with the bullet you want to write for that work, and then maneuver yourself backwards into the work. 4. You dont have to do everything perfectly, just try Its very hard to do something outside of what you know youre good at. Usually, the first time is extremely difficult, which is why I suggest you do it for free. Give yourself freedom to execute on a plan to get that special bullet on your resume even if the execution is not great. Perfection is totally overrated, and just having the guts to make an effort is totally underrated. The first speech I ever gave was at a business school. It was a disaster. I thought it was supposed to be ten minutes and it was slated for fifty minutes. The speech sucked. But when it came time to write the bullet, I could say that I give speeches at business schools. This opened the door for me to give speeches at lots of schools. (And, good news, they have all gone really well since then. Heres one.) 5. Have patience You will need at least a few months to envision the resume that will land you the job you want, and then gather the bullets you need for that. It requires planning, and commitment, and a leap of faith in yourself. But really, all three of those characteristics make a great employee, so maybe that will be a bullet for your resume, too.

Friday, May 15, 2020

Writing a Resume For a Temp Agency - Why it is Important

Writing a Resume For a Temp Agency - Why it is ImportantWriting a resume for a temp agency, is not much different than any other kind of job resume. The thing to remember is that your chances of getting hired if you are applying for a temp job are pretty slim. You are going to have to prove yourself through some other means.Things like having certifications or having done things that will actually be beneficial to the company should be listed in your resume. For example, if you worked as a hospital orderly for several years and also volunteered your time, it would be a pretty good thing to include on your resume.Things like these really help because it puts you at the top of the pile for employment that will come. It also gets you noticed by potential employers because they will look at your resume and see what you can do that is better than what everyone else has already done.There are some things you can actually do on your own to put yourself ahead of the competition when it comes to your resume and having a strong work ethic. You can always get some extra training at a community college or vocational school or even learn how to write a resume online or offline.One option that is a lot cheaper than hiring someone is online training. There are courses that are put together by different sites that are going to teach you how to write a resume and get it ready to submit to a temp agency.In addition to learning how to write a resume and get it into the right shape to send in, there are other things you need to know about being employed by a temp agency. Like anything else, these things should all be listed on your resume.Try to have your work history listed as it relates to your present job, the number of years you have been working there, etc. Try to list your education as well and how you got there.Sometimes employees end up spending so much time going over the same information that they forget important details. Make sure you remember those details and look th em up on your own for the future reference.

Tuesday, May 12, 2020

Being Real in Times of Turmoil - Kathy Caprino

Being Real in Times of Turmoil I had a fascinating call last night from a local woman in need of some help.   She had heard of me in the community, and was reading my book Breakdown, Breakthrough and found it resonated with her, so she reached out for some coaching insights about her current situation, which is very dire.   Our conversation brought something to light which I’m compelled to address now, because it’s vitally important to me to be authentic and real in my work, while at the same time offering help, comfort, and hope to people who are suffering intensely right now.   This woman indicated to me that in some way, she was nervous to call me, afraid I wouldn’t understand her, or accept her, because of what she’s going through.   She is feeling very lost and alone right now, and she said she felt intimidated because she viewed me as a woman who’d accomplished so much, one who doesn’t struggle, and as one who knows exactly what my passion is, and is “powerful”   in living that passion.     This one-sided perception, while highly complimentary, is distressing to me, because it acknowledges only one side of me and my life â€" the light-filled side.   It disregards the shadow side, the dimension of me that is feeling burdened, confused, and hopeless like most everyone else in the country today.   I struggle in these very hard financial times and in my life, exactly as others do around me.   My business has taken a huge hit in the economic downturn, and I’ve been disheartened by the external view that life and career coaching and breakthrough work for women are endeavors only for the “good” and prosperous times, not for times when we can’t pay our bills.   When folks look at my website, programs and offerings, many see something that isn’t there â€" they see someone who only experiences success and power â€" one who, after some problems and challenges in the corporate world, somehow easily and seamlessly found a way to reinvent, and did it to great success.   What they don’t see (or don’t want to see) are all my flaws, bumps, blocks, and pitfallsâ€" the challenges (in my personality, approach, thinking, and worldview) that created (and still do bring about) crushing and demoralizing obstacles for me.   They see in me someone who is invincible, who knew what she wanted and got it.     For the record, it wasn’t, and isn’t, like that â€" seamless, easy, straightforward.   It’s the opposite.   For years, I had no idea what I wanted to do in my life, and spent thousands of wasted, unhappy hours feeling lost and confused â€" and feeling ashamed and embarrassed that, despite my “outward” success, I was breaking down.   Now that I do know who I want to be and what I want to do in the world, the challenge is in doing that successfully.   What’s important for me to share right now is my vulnerable, frightened side â€" the shadow side of me that works day and night to create in the 3-dimensional world what I need and long to do.   I’m clawing through these times like everyone else â€" to pay my bills, to build a thriving business, to remain a source of light and hope for my family, and to provide uplifting help needed now more than ever â€" while still allowing myself the occasional time to “give in” and hang my head in my hands over the challenges I face.   So there it is â€" an authentic, real look at the inner workings of a formerly miserable corporate professional turned passionate life and career coach â€" potentially supremely happy, but in these times, doing everything in her power to keep the faith and to believe actively what her heart tells her is the truth: that each of us will weather these tumultuous times and find ourselves on the other side some day, with greater strength, courage, and wisdom than we ever thought possible.     Here’s to keeping it real.   What do you do each day to “keep the faith” and keep it real in your life and work?   Id love to hear.   Thank you for sharing.

Friday, May 8, 2020

What to Do If You Dont Feel Heard at Work

What to Do If You Don’t Feel Heard at Work Don’t you hate it when you get interrupted in meetings? Or when people talk over you and your point gets lost? A client of mine said this keeps happening to him at work, and it’s not only frustrating but also demoralizing. Worse yet, he’s all but given up trying to speak up anymore. The Power Play In his organization, senior managers are competing with each other for power and respect, and meetings are just another venue for them to jockey for position. Unfortunately, one of the ways they show they have clout is to interrupt others. In their culture, a deep sign of respect is when you’re never interrupted by anyone else. For example, no one dares to interrupt the head of the division, even if they disagree vehemently with what he’s saying. But the more junior you are and the less clout you have, the more senior people feel they can interrupt you without fear of reprisal. Although my client is a vice president, he’s usually the most junior person in the room, so he gets interrupted most often. Including by his own boss. And that kind of “friendly fire”, or getting shot at by people on your own team, hurts even more. People set the tone This kind of culture shows the ugly side of human behavior. And it’s so easy to fall into bad behavior when people are busy doing more with less, worried about changes going on in the company, and anxious about their own careers. Unfortunately, this describes many workplaces. While that may be an explanation, it’s definitely no excuse. This kind of environment and culture brings out the worst in everyone and reduces the creativity and productivity of the organization. It’s an underlying cause of turnover as people feel undervalued and unappreciated. It makes it hard to bring our best selves to work, much less find joy in what we do. It’s bad for the organization, bad for the team, and bad for the individuals. It’s also something that would not be tolerated by great leaders who want to get the most from their teams and colleagues. People set the tone through the culture they collectively create, and people can change it if they are aware and want to. So what can we do to change the situation? When you’re in charge When you’re the one in charge, you have a huge role to play in establishing the norms. In this case, we’re talking about being seen and heard, which is one of the basic human desires. But this applies to other group norms as well. When we as leaders don’t deliver the kind of environment where everyone is seen, heard and thriving, we can’t expect to get the best from our people. When people have a voice and feel heard, they’re more likely to feel part of the unit and willing to go the extra mile. But when you’re in charge, it’s not always easy to see the dysfunctional behaviors. That’s why it will serve you well to be approachable as a leader â€" someone who reaches out to others, creates an open dialogue, and makes it possible for people to come to you and ask for your advice or help without worrying about your reaction. Another aspect of it is being proactive about building up your team’s confidence by encouraging and empowering them to speak up rather than shutting them down and keeping them small. When you’re a participant When you’re a participant but not the one in charge, you can still make a difference. Often, all it takes is one person standing up and saying, “hold on here, let’s listen to what XYZ has to say…” to change the dynamic. That person needs to be able to make themselves listened to and heard, which usually means having the respect of the people in the room already. It’s also helpful to sound forceful and to be in the right. As my father in law liked to say, “when you’re in the right, you can’t be wrong.” When you have the courage to speak up, you give the silent majority someone to rally around to shift the existing norm. When you’re the one being interrupted When you’re the one continually being interrupted, it’s trickier, but here are five things you can do. 1. Prepare to speak up You’ll feel more confident when you know the points you want to make, and have practiced making those points powerfully and succinctly. When you make a point strongly and with conviction, others are less likely to interrupt you. So improve your chances by making the point tight, and don’t ramble or start with apology language. Prepare your point and say it with confidence. 2. Get a senior person on board If you know the person running the meeting well enough, or even another senior attendee, then you can let them know beforehand that you’d appreciate their support for the points you’d like to make because you’re often interrupted before you can share them fully. You can explain that this is an important dimension you’re working on and that you’d appreciate their help in the room, and feedback afterwards on how to do this better. 3. Build relationships beforehand Getting to know the people in the meeting beforehand and forming a relationship also can help. When you have their respect outside of the room, it’s easier to get their respect inside the room. That also makes it easier to get someone senior on board to support you in the meeting. Plus, you’ll feel more confident. 4. Find a way to stand out Again, if you can build your reputation outside of the meeting room, you’ll get more respect when you’re in the room. One sure way to stand out is to be someone who makes things happen that can be seen, heard and felt in the organization. I call this being a “rainmaker” instead of just a “caretaker”, which is someone who just does what’s asked, even if it’s to a high standard. 5. Build on their point You can choose one of the biggest interrupters and build on their point. Let’s say that’s Tony. You could say, “Tony just made a great point, and that makes me think we should ….”, or “I’d like to pick up on Tony’s excellent point about XYZ…” Then go on to make your point in a way that’s linked to Tony’s. If you look Tony straight in the eye while doing this (interspersed with looking around at others too), then he’s highly unlikely to interrupt. After all, you’re supporting his point and making him look good. And just so it doesn’t look like you’re playing favorites, you could do this with several attendees of the meeting. How about your organization? So start noticing the norms in your organization. Which ones are energizing and empowering to all team members? Which norms are holding people back from bringing their best ideas and best self to work? And where can you flex your leadership muscles to make a positive difference from whatever seat you’re in? I’d love to know your thoughts on this, so leave me a comment. If you’d like to learn actionable advice for being that better leader and advancing your career, then join us at Career Masteryâ„¢ Kickstart.